Shares of Facebook Inc(NASDAQ:FB) are trading higher
by about 4.50% this morning as reports revealed that the world’s largest social
networking site is performing better than estimated in making money from mobile
advertising.
Shares of the company had been tumbling on severe criticism
about the company’s potential to monetize the mobile advertising, where users
are growing rapidly.
The company is “further along in monetizing mobile
advertising” than is generally believed, according to Martin Pyykkonen, an
analyst at Wedge Partners Corp.
On
the other hand, An increased number of Facebook
Inc(NASDAQ:FB) users are accessing the site through mobile these days. This is
the key fact behind the growth of Facebook. However, a recent report from
PageLever revealed that page owners require taking a closer look at mobile
promotion since more fans are now coming from the mobile platform than ever.
As
per the study that involved more than 500 different pages with minimum 1,00,000
likes, about 19% of new fans are coming from mobile as of month of August. That
is compared to a mere 5% coming from mobile in the month of May.
Has
FB finally Found The Bottom and Ready To Move Up? Find Out Here
The
study took account of mobile fans per total fans instead of measuring just
mobile fans in order to ensure that such figures were not affected by
fluctuations in overall fan growth.
It
is still not cleat why has this figure jumped so fast. Whatever be the source
of mobile likes, mobile ads or organic roots, they are growing exponentially.
The
question remains. What could be the possible reason that is driving this flood
in mobile-generated likes? Facebook’s mobile-only ads could be a pointer here.
Rewinding back to June, Facebook had given its marketers the choice to target
Sponsored Stories to just mobile news feed. Initially, advertisers could not
specify exactly where their Sponsored Stories must show up. Facebook has also
exposed Promoted Posts for pages. However, this works the same on desktop and
mobile platform.
Earlier
this summer, Facebook had unveiled a giant ‘like’ button spanning the whole
bottom section of posts from pages on mobile. Presently, when one can see
particular posts in the news feed on mobile versions, it is possible to like
the page without having to navigate to the page. This could have been working
as a driving force in the spike in fans that Facebook is experiencing with the
help of the mobile platform.
No comments:
Post a Comment